This is the story behind The Lace Cactus.. Enjoy
The Lace Cactus originally was opened in October of 2012. My husband had a new job this job required him to stay on the road for weeks at a time. I was a stay at home mother to our daughter Aubrey. We had just found out that we were expecting our second child and I wanted to help contribute to our family financially.
As a child I spent a lot of time with my grandparents. They both ran small businesses in Hico, such as the laundry mat, a tire shop, bed and breakfast and also an antique store. Growing up around this sparked a fire inside of me to one day start a business of my own. But why a clothing store you might ask? We did not grow up with much, we spent the summer going to garage sales and thrift stores. My clothes were not always new but I had an eye for fashion and no one would ever know the difference. My mother often went without so that we could have things we needed. So my fourth grade year of school I became having a garage sale where I would save up my own money to put toward a new school wardrobe. Clothes were always important to me. I enjoyed putting outfits together and getting dressed up. It was a childhood dream that I simply never let go of.
I originally started out making custom home décor and hand making every thing that was sold. We did not have the money to spare for me to start out a business so I had to work for it. I decided to start a Facebook page for the business. I posted some of my custom pieces and within a week I had a 1000 followers. It took off over night. I was getting so many orders from day one that I had to have a waiting list to keep up. By May of 2013 the page had 9000 followers and I decided to take a break to be with our new born son. Knowing the time I had to put into the business I was very hesitant to start it back up. I was still a stay at home mom but now with two little ones. I prayed and prayed that I would make the right decision. October of 2013 I knew it was time. My family needed the added income and I had such an overwhelming amount of faith that I could turn my dream into a successful business. It was a new beginning for The Lace Cactus. I was going in a different direction with clothing and accessories and I had $1500 to buy merchandise for my start up. The page grew and grew! Our followers on Facebook went through the roof! I was still running the page out of my home and was able to hire my mom as the shipper and my sister was hired to run customer service and send invoices. All of our sales were strictly through Facebook. By February of 2014 my husband was able to unpack his bags for the first time after being on the road for four years. The month of February was also the month we took the step to open a store front. We found a building downtown Hico. This was where I had always dreamed of running my business and it was finally falling into place. We were at 50,000 Facebook fans and business was better than ever! We had almost 200 Lace Cactus gals arrive for our grand opening and the store started off with an unbelievable start. It is now October of 2014 and I have since hired my grandmother at our new shipping center, I have four employees at our store front and the business has grown big enough my husband is now a part in the business as well. I have provided a job for my sister who is a stay at home mom of two, my mother who was also a homemaker, and my grandmother. We have opened up a warehouse/shipping center in Hico and with our output of orders we are shipping through USPS we were recently recognized by the National USPS for ranking number 7 in the nation in monthly revenue of postal output. It is only our first month in the shipping center so were are thrilled to see where the next few months and years will take us.
I have no background in business or marketing. I never attended college. I am a 23 year mother of two. That is it.. I am just an average person who had a huge dream and made it happen. I work late every night, pray every single day for my business to work and go above in beyond to keep my business on track. I am determined and stubborn. I was not going to take no for an answer.
My goals for the business are to simply be happy, provide for my family and offer fashionable yet affordable clothing to our local gals and the now 140,000 followers we have on Facebook. I am not in this to business to become rich. I love my job and the customers that have become my friends. The Lace Cactus Facebook page is like a second family to me. These women are so loyal to us and we are to them. We do not like to compete. I have always been one to do what I want and not really pay attention to what others are doing around me. I am my biggest completion. I constantly strive to be better than I was the day before. To work harder, pray more and stay happy.
This business started on a dime and has grown into something bigger than any of us can even comprehend. We still have to pinch ourselves when we sell out of 100 of one item in a matter of seconds or when we are hours from home and women approach me because they recognize me from the page. We will be launching our website soon which will change the entire game of this business. We are constantly brainstorming on ways to improve our business. We want an easier way for our customers to shop and a website is the answer. We are so thrilled at the amazing journey this has been and pray that God continues to bless us. If God decided tomorrow that The Lace Cactus was no longer going to be apart of the journey of my life.. I would be hurt but it would be bittersweet to know that for two years I lived my dream and rocked at it.